Five Must-Have Social Media Tools For Social Media Marketers

Your message is heard above social media network noise in speech bubble copy space background.
SHARE
THIS



In this guest post, Nital Shah the managing director of Sydney-based search marketing firm Octos, says if you’re in the game of social media and you’re not using these tools then you’re not in the game…

Social media has reached a critical mass in Australia. With more than half of the population now using social, it has become one of the most effective word-of-mouth marketing tools available. It follows that, to succeed in business today, it’s imperative to keep up with developments in the social mediasphere and participate wisely in the social conversation.

AAEAAQAAAAAAAAOEAAAAJGZlZjZhODY4LTI4MWUtNGQxNC05YzRmLTAyMmM0ZGZiYTgzNg

When done well, social media exposes your product or service to an entirely new realm of potential fans, keeping your brand front of mind when those all-important purchasing decisions are made. In order to ‘do’ social well, there are a few digital tools that no social media marketer should live without:

Hootsuite

Hootsuite

With over ten million users, HootSuite is by far the most popular social media management tool used by businesses to roll out campaigns across multiple social networks from a single web-based dashboard. This platform connects with over 35 popular social networks, including Facebook, LinkedIn, Twitter and Instagram. It allows you to manage all your social networks, track conversations, measure campaign results and schedule messages for future publishing.

Hootsuite is available in two versions: Pro and Enterprise. The first is perfect for small and medium businesses and organisations that need to manage, engage, and measure with a scalable, intuitive platform. The Enterprise version is suitable for large corporations and government entities that require social implementation with regulatory compliance across all facets of the organisation.

Tweepi

Tweepi

Twitter follower maintenance can be a messy, painstaking business. But with a little help from Tweepi, you can cleanup your Twitter profile, grow your following and get rid of obsolete or unwanted followers.

Tweepi helps you increase your number of followers, by pinpointing new Twitter profiles that you should engage with. Using the Tweepi follow function, you can identify and weed out the non-reciprocal Twitter users that you are following.

Simply having followers is not an end unto itself. Social is all about conversation. There’s little use in having followers if they aren’t actively engaged online. Tweepi determines how active users are in the Twittersphere, by observing their tweets and their klout scores. With this insight, you can strategically build a following of highly engaged Twitter users who can help spread the good word about your brand.

SproutSocial

Sprout Social

Sprout Social is a comprehensive social management and engagement platform that allows you to publish seamlessly across networks and devices. With a slick, user-friendly interface, the platform enables you to draft, schedule, queue and post messages to Twitter, Facebook, Google+ and LinkedIn. Sprout Social has integrated capabilities for shortening links, attaching images, and targeting particular audiences. You can also measure and make sense of your follower engagement patterns with the built-in ViralPost® monitoring and analytics.SproutSocial is available in three tiered versions: Deluxe ($59/month), Premium ($99/month) and Team ($500/month).

Buffer

Buffer

Buffer is another smart and simple way to schedule content across social media. Unlike Hootsuite and Sprout Social, Buffer is not a comprehensive content dashboard. Rather, it’s a kind of virtual digital queue that you can fill with content for your various social networks and then stagger posting times throughout the day.

The advantage of this platform is that it helps you stick to a consistent social media schedule all week, without having to overthink the delivery times. The Bufferapp also provides analytics to help you measure the engagement and reach of your posts.

Compared with Hootsuite, Bufferapp offers superior scheduling flexibility because you can designate very specific scheduling times and adjust patterns throughout the week. That said, many social media marketers use both platforms – Hootsuite for social listening and Bufferapp for scheduling.

BuzzBundle

Buzz Bundle

Buzz Bundle is a freeware from linkassistant.com that tracks brand mentions in blogs, Q&A sites, forums, social networks and video sites. By using groups of keywords to order your search results, you can find where people are talking about you, and chime in on the conversation. Once you have configured your search, Buzz Bundle finds all content related to your brand and your specified topics.

Buzz Bundle setup is swift and straightforward. The tool boasts some impressive features, such as unlimited Linkedin, Twitter, Google+ and Facebook scheduling capability. You can also create new social profiles directly from the software.

………………….

These tools help your business to connect with customers in a two-way conversation, to build your brand and engage followers who will filter your marketing messages through their networks. If your brand isn’t engaging customers on Facebook, Twitter, LinkedIn, Instagram and other platforms, you are probably falling behind your competitors who do have social in their marketing mix.

Author Bio: Nital is the founding director at Octos with more than 8+ years of experience under his belt in this field with a profound level of expertise in search strategies, planning and management. He has served big corporate brands of Australia, with Octos the winner of the All Star Summit of 2015. He is a talented and motivated individual who likes to keep everyone around him happy and content. Nital can be connected here on Twitter.

 

Please login with linkedin to comment

Latest News

Four Design Learnings From Amazon For Aussie Retailers
  • Opinion

Four Design Learnings From Amazon For Aussie Retailers

In this guest post, the CEO of creative digital agency Butterfly, Liz Mclean, says Amazon’s arrival in Australia – particularly from a website point of view – could be just the kick in the pants many local retailers need… Amazon’s arrival into the Australian market heralds a new era for retailers, holding both positive and […]

Opinion

by B&T Magazine

B&T Magazine
Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]

Dirty Data Done Dirt Cheap
  • Opinion

Dirty Data Done Dirt Cheap

Does the mere thought of data fog the brain and stuff the sinuses? Decongest immediately with this lozenge-like read.

Opinion

by B&T Magazine

B&T Magazine
Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh
  • Campaigns
  • Marketing

Johnny Ruffo & Lynne McGranger Host Emotive’s New Video Series For HelloFresh

HelloFresh Australia, together with content agency Emotive, have launched a new video content series hosted by Home & Away actress Lynne McGranger and entertainer Johnny Ruffo. Dinner Diaries showcases the talent eating their way across the country as they drop into HelloFresh customers’ homes to see what the nation are cooking at dinnertime. The campaign […]

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience
  • Advertising
  • Technology

AppNexus Appoints VP Of Diversity, Inclusion & Community Experience

Independent advertising technology company AppNexus has announced the appointment of Antoinette Hamilton as its vice president of diversity, inclusion and community experience. Filling a new position at the company, Hamilton (pictured above) will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive […]

Mango Melbourne Appoints New Head Of Comms
  • Advertising
  • Marketing

Mango Melbourne Appoints New Head Of Comms

If you were to lick your computer monitor while reading this Mango story, it may actually taste like a computer monitor.

by B&T Magazine

B&T Magazine
Pac Mags Appoints Sales Leadership Team
  • Media

Pac Mags Appoints Sales Leadership Team

Look, it's not one but two positive stories about the magazine industry today! You wouldn't read about it, would you?

by B&T Magazine

B&T Magazine
Three Ways To Propel Your Career Now
  • Advertising
  • Marketing
  • Media

Three Ways To Propel Your Career Now

Need a career kick-start without having to wear a feather boa and shake maracas about the office? Read this and pronto.

by B&T Magazine

B&T Magazine
Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR
  • Campaigns
  • Marketing

Aussie Cycling Label Attaquer Launches New Racing Kit Via SPLINTR

Cult Australian cycling label Attaquer approached SPLINTR to present its new Race Ultra+ Collection to the world, and just 24 hours after the brand film launched, the kit was sold out. Attaquer’s new cycling kit aimed to attract not only its current core customer, but also the extreme performance-driven end of the market. Stevan Musulin, […]

Blockhead VFX Hires Richard Betts As Lead Flame Artist
  • Media

Blockhead VFX Hires Richard Betts As Lead Flame Artist

Visual effects and post-production design company Blockhead VFX has announced the appointment of Richard Betts as lead flame artist across its Sydney and Auckland studios. Before the completion of his recent five-year tenure at Fin Design + Effects, Betts completed a seven-year stint at post-production facility The Mill in London. Blockhead co-founder Stefan Coory said: […]