Events

Posted by B&T
Starts
13 November, 2018
Ends
13 November, 2018
Location
Sydney

Webinar: Tackling Personalisation

Most businesses know that they should be creating engaging customer experiences and are focused on customer loyalty but often the challenge is execution. Delivering truly individualised experiences across content, products and messaging is no easy task.

In this webinar you will learn:

  • Best practices in how to approach personalisation
  • The role of data in driving personalisation     
  • What to consider when using technology in personalisation

And all of this without having to leave your desk! Join us by registering now.

Lee Martin
Head of Shopper Engagement
Metcash

Lee has 20 years experience across a variety of roles but all of them have been focused on managing customer experience and influencing consumer behaviour through personalised communications, promotions, propositions and retention strategies. With experience working in the UK, the Middle East and Australia, Lee has delivered customer value-management transformation across multiple industries across retail, telco and finance. In his current role as Head of Shopper Engagement at Metcash, Lee is responsible for developing capabilities to create more consistent, frictionless and valuable shopper experiences for customers of independent retailers.

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Bernard Chung
Head of Product Marketing, SAP Marketing Cloud
SAP Customer Experience

Bernard is a senior director of global solution marketing at SAP. He is focused on customer loyalty and marketing solutions and is passionate about helping organizations to successfully engage their audiences to orchestrate customer experiences that build customer intimacy.

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David Hovenden
Editor-in-Chief, B&T and CEO
The Misfits Media Company

With a career spanning 25 years in media, David is one of the most well-known and respected figures in the Australian advertising, marketing and media community. Occupying the role of Editor-in-Chief of B&T, David offers unrivalled insight into current trends within the marketing industry. He also has significant experience from the legal, HR, franchising and hospitality sectors as well as having worked within major creative agencies such as BMF.