Events

Starts
5 September, 2017
Ends
7 September, 2017
Location
Melbourne

Talking to the: GENERATIONS AUSTRALIA 2017

Talking to the Generations in Australia: Volume 1, 5-7 September 2017

You just can’t talk the same to everyone anymore within commercial communications
Talking to the Generations: Volume 1
A 3-day separately bookable and comprehensive, hands-on forum, that will show you the new tools, rules, tricks and techniques.

Talking to the: GENERATIONS AUSTRALIA 2017
5-7 September 2017, Mantra on Russell, Melbourne

Generations Australia 2017

Ark Group’s ‘Generations Assembly’ is a 3-day event will run for 3 consecutive days connected forums, each focussing on up and coming marketing strategies, practical examples and tips, and interactive discussions on the topic of commercially communicating to Youth & Parents, Gen Y & Gen Z, and Gen Z- Baby Boomers, respectively.

What’s the future for communicating with the youth and their parents? How do we keep the attention of the multi-tasking Gen Y and Z? What are the unique aspects of marketing to Gen Z – Baby Boomers?

[Multigenerational Marketing]
A Three-Day Exploration of Communicating and Delivering Your Message to Different Generations

“There is a Generation X (age 38-52). Then there’s millennials or Generation Y (those born between 1980 and 1994), Generation Z (seven to 21) and Generation Alpha (one to six). As you can plainly see, they all revolve around boomers, the pace-setters.”

Day One:
Youth & Parents
Multigenerational Marketing

Day Two:
Gen Y (1977-1994)
Gen Z (born after 1994)

Day Three:
Gen X (1965-1977)
Baby Boomers (1946-1964)

Sharing insights and learnings through case study presentations are:
WWF-Australia
YMCA
The Movember Foundation
Transport Accident Commission
LinkedIN
The Walt Disney Company (TBC)
Leo Burnett Sydney (Previously NIKE London)
Ntegrity agency
Zoetic Agency
Bureau of Meteorology
Kids Business Communications
Blacktown Arts Centre
Optus
Luna Park