Talking to the Generations in Australia: Volume 1, 5-7 September 2017
You just can’t talk the same to everyone anymore within commercial communications
Talking to the Generations: Volume 1
A 3-day separately bookable and comprehensive, hands-on forum, that will show you the new tools, rules, tricks and techniques.
Talking to the: GENERATIONS AUSTRALIA 2017
5-7 September 2017, Mantra on Russell, Melbourne
Ark Group’s ‘Generations Assembly’ is a 3-day event will run for 3 consecutive days connected forums, each focussing on up and coming marketing strategies, practical examples and tips, and interactive discussions on the topic of commercially communicating to Youth & Parents, Gen Y & Gen Z, and Gen Z- Baby Boomers, respectively.
What’s the future for communicating with the youth and their parents? How do we keep the attention of the multi-tasking Gen Y and Z? What are the unique aspects of marketing to Gen Z – Baby Boomers?
A Three-Day Exploration of Communicating and Delivering Your Message to Different Generations
“There is a Generation X (age 38-52). Then there’s millennials or Generation Y (those born between 1980 and 1994), Generation Z (seven to 21) and Generation Alpha (one to six). As you can plainly see, they all revolve around boomers, the pace-setters.”
Youth & Parents
Gen Y (1977-1994)
Gen Z (born after 1994)
Gen X (1965-1977)
Baby Boomers (1946-1964)
Sharing insights and learnings through case study presentations are:
The Movember Foundation
Transport Accident Commission
The Walt Disney Company (TBC)
Leo Burnett Sydney (Previously NIKE London)
Bureau of Meteorology
Kids Business Communications
Blacktown Arts Centre