Growth hacking is a relatively new term being used to describe the process of rapid experimentation across marketing channels and product development to identify the most effective and efficient ways to grow a business. Its becoming increasingly important for SMEs and start-ups as a way to use low-cost alternatives to traditional marketing, e.g. using social media, viral marketing or targeted advertising instead of buying advertising through more traditional media such as radio, newspaper, and television. The importance of data and rapid testing using lean methodologies is also an integral component.
Entrepreneur, innovator, writer, public speaker, tech lover, entertainment specialist and “escaped” lawyer who has co-founded FilmDoo, an international and independent film platform helping people to discover films worth seeing from around the world.
My background is in corporate law, where I worked with a number of venture capital funds and private equity funds. I am now using this experience and my business experience to assist start-ups in overcoming challenges faced in building and launching their businesses, especially around structuring their businesses and in their marketing efforts.
I recently completed an MBA where I focused on the areas of strategy, finance, innovation, public speaking and new enterprise management.