The 3rd annual ADMA/AIMIA Techmix conference will focus on customer reach, marketing performance and customer experience. Speakers will be international and local industry leaders presenting market leading insights, case studies, and PowerPoint free ‘Tech Spotlight’ demonstrations. Techmix attracts 400+ CMO’s, and other senior marketing executives focused on customer marketing, digital, mobile, content, CRM, customer insights and data. In 2017 the delegate audience will also see growth in marketing technologists, creative technologists, growth hackers, and digital strategists attending. In 2017 ADMA (the Association for Data-Driven Marketing and Advertising) and AIMIA, Australia’s industry body for interactive content and digital media, have joined forces with CeBIT to grow the event further and align Techmix with the largest business technology exhibition in the country.