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No free ride setting a marketing budget
Many small business managers and quite a few marketers worry about the amount of money they allot to marketing. A very reasonable concern of course, particularl ......
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 BREAKING NEWS
BANJO SET TO OPEN UP IN BRISBANE
The John Singleton-backed ad agency Banjo is poised to set up shop in Brisbane as it looks to grow its Queensland client base, B&T understands. more
PROCTER & GAMBLE FINALISES DIGITAL ROSTER
FMCG giant Procter & Gamble has appointed three agencies to head up its digital business in Australia and New Zealand, following a year long tender process. more
FBI RADIO SAVED
FBi Radio, the Sydney community radio station which launched a PR campaign to get Richard Branson to donate $1million, has been saved after donors contributed $350,000 to the struggling station. more
HERALD SUN CLAIMS BUNDLED SALES FIRST
The Herald Sun has claimed it is the first newspaper to exploit new rules on how ‘bundled’ sales are recorded with a partnership with juice brand Boost. more
TEXT PACIFIC LAUNCHES PREMIUM DIVISION
Text Pacific, the custom publishing arm of Pacific Magazines, has launched a luxury magazine division that will specifically target older and wealthier readers. more
AUSTRALIA COMES SIXTH AT CANNES
Australia was the sixth most successful country at this year’s Cannes Lions, according to an evaluation by The Big Won and UK recruitment agency The Garden Partnership. more
NEWS IN BRIEF: FRIDAY 3 JULY
PacMags hires ad strategy director; New York Festivals award Lowe Sydney; mcm media launches digital media player DEN more
BREAKING CAMPAIGN: SORBENT TISSUES GOOD ENOUGH FOR COWBOYS
The rough appearance of a group of cowboys is juxtaposed against the softness of Sorbent tissues in a new TVC for the SCA brand. more

 IN B&T MAGAZINE
Tomorrow's World

How the white heat of technology will shape the future of marketing

Change as a constant

Fairfax Media's Pippa Leary on management changes and the way ahead for digital media

For more on these stories see the latest issue of B&T out June 26.




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