Westinghouse Celebrates The Chaos Of Family Life In New Brand Campaign

Westinghouse Celebrates The Chaos Of Family Life In New Brand Campaign
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Westinghouse has refreshed it’s Really Clever brand proposition with a new integrated campaign which challenges category conventions by taking an honest approach and celebrating the chaos that is the reality of modern family households.

Told through the eyes of a family, the campaign shines a light on innovative product features that allow Westinghouse owners to take control in the one place they can. The Kitchen. 

“Westinghouse is a brand that prides itself on an ethos of practical inventiveness by creating products that provide a true functional benefit to its customers,” saidAnastasia Barlas, Electrolux home products marketing director.

“This is an iconic brand that Aussies love and so we wanted to tell our story by being honest in how we portrayed Aussie family life and the role our products play in them.”

The campaign will be rolled out across broadcast, digital, social & retail over the next 6 months.

Credits

Electrolux – Westinghouse

Marketing Director: Anastasia Barlas

Senior Marketing Manager ANZ: Richelle Barker

Senior Brand Manager: Karen Nguyen

Strategy & Creative: Connecting Plots

Production: Infinity Squared

Media: PHD

PR & Social: Hausmann

Digital: Orchard

 

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