Weight Watchers Launches First Global Marketing Campaign

Weight Watchers Launches First Global  Marketing Campaign
SHARE
THIS



Weight Watchers International has launched its first global marketing campaign that celebrates the liveability of the WW Your Way+TM program and how it’s possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits.

The campaign is part of the company’s “Season of Impact” and marks two firsts for WW: it’s the first time the company has implemented a truly global marketing campaign driven by a central idea and showing up similarly across all WW markets.

It is also the first time it has launched a fully integrated marketing campaign from June – August.

This campaign is in line with WW’s strategic vision announced in February to make wellness accessible to all and to inspire healthy habits for real life.

Weight Watchers International president Corinne Pollier said, “Historically, we have focused on the summer season in Australia and New Zealand because we know people are motivated in the new year to get healthy.

“However, Weight Watchers can be a powerful partner in wellness year-round, especially since the liveability of our WW Your Way+ program makes it even simpler to get healthy despite the challenges posed by winter.”

The campaign brings to life how the freedom and flexibility of WW Your Way+ allows members to enjoy winter however they choose and while living a healthy and happy life (the full Australian and New Zealand digital ads feature WW member Andrea Salmeron (view) and WW member and coach, Michael Allan-Ross (view)).

The videos will run across catch up, connected TV, YouTube and Facebook. In addition, Australian blogger and WW Ambassador Fat Mum Slim will share her experience on the WW Your Way+ program across her blog and social media, sharing winter moments she is enjoying while developing healthy habits.

The campaign will also support how living healthier is better when you do it together.

The ease and flexibility of the WW Your Way+ program has WW members wanting to share the experience with people they know who want to live healthier lives.

And now, WW has made it more rewarding for people to invite friends and family into the program: when a member has someone they know join WW, they both get a free month added to their subscription plans.

This benefit exists whether you are a current member or if you are just signing up for the first time.

Additionally, the company – which has a global community of more than four million subscribers – has made it easier than ever for members to invite others to join, including a simple sharing capability within the WW app experience.

The integrated global campaign will be supported across broadcast, digital, eCRM, direct mail, social and public relations.

WW engaged ad agency Translation to lead the creative development and ad execution for the global campaign.

Please login with linkedin to comment

weight watchers

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]