German car marque Volkswagen has unveiled a new global campaign for its latest release, the T-Roc SUV, that features a tenacious young ram all set to Lenny Kravtiz’s rocker Are You Gonna to Go My Way?
The quirky ad is the work of creative agencies adam&eveDDB and DDB Berlin/Hamburg and is called “Born confident”. Check the spot out below:
Commenting on the ad, Volkswagen’s Jürgen Stackmann, said: “For Volkswagen, the T-Roc is a self-confident step in a new segment, since it stands out from the crowd and leaves a lasting impression. You can see this impressively in our new film.”