UK Christmas Ads Slammed For Stirring Racism, Dropping The “F” Bomb & Just Being Terrible

UK Christmas Ads Slammed For Stirring Racism, Dropping The “F” Bomb & Just Being Terrible
SHARE
THIS



As the US has its Super Bowl, when it comes to the cream of British ad creative it is undoubtedly the flotilla of Christmas campaigns for British grocery and department stores that all try and outdo each other with big, expensive and, hopefully, memorable campaigns.

However, it’s been a rather ignominious start to the 2017 Christmas season with three of the big releases courting racism, allegations of swearing and having their efforts labelled as simply terrible.

John Lewis

Retailer John Lewis’ annual Chrissie campaign is arguably the most anticipated of all the TVCs. So anticipated is a John Lewis campaign the company reportedly works on getting the ad right for almost the full year.

Typically, it plays on a very emotive theme – animals, kids, families – however, this year it’s gone for Moz The Monster and is has subsequently been slammed as “terrible” and the ad simply not making sense.

Writing in the UK’s The Independent, media commentator, Yas Necati, wrote: “Not heart-wrenching like the man on the moon, not heart-warming like the one with the snowmen, not even cute like Monty the penguin or funny like the dog on the trampoline. The monster under the bed is unremarkable and unrelatable. The truth is, it doesn’t really make much sense,” Necatri penned.

Tesco

Meanwhile, grocery chain Tesco has had to diffuse a racist backlash to its Christmas ad after it featured a Muslim family in its annual TVC.

The festive flick follows a host of families celebrating Christmas Day as they prepare lunch, including a Muslim family greeting each other as they arrive at someone’s house.

However, some enraged Tesco shoppers were none to happy with the multicultural approach, taking to social media and vowing to boycott the chain.

“I wonder will they have a white family celebrating a Muslim holiday…. political correctness is ruining this country. Tesco have lost my £,” raged one. While another added: “How dare you feature a Muslim family in your CHRISTMAS advert!!! They do not celebrate CHRISTIAN festival! #willnotshopintesco.”

Tesco responded with a statement that read: “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.”

The supermarket giant added that the campaign “will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all”.

Marks & Spencers

And things are worse for famed department store M&S after allegations someone in its ad tells Paddington Bear to “f#ck off”.

The ad sees Paddington befriend a thief and help him change his ways, with the man thanking the kid’s character for his assistance.

But some fans suggested that instead of saying: “Thank you, little bear,” the man told Paddington: “Fuck you little bear”. The line can apparently be heard at 1:11 in the ad above. A spokesperson for M&S categorically denied that Paddington had been told to “fuck himself” and the retailer had no plans to alter the ad.

Please login with linkedin to comment

Christmas campaigns

Latest News

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency
  • Advertising
  • Campaigns

Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency

The Fuel Agency has launched the new ‘TAFE + Jobs’ campaign, aimed to promote and drive applications and enrolments for courses starting in 2019 There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers. […]

Rakuten Marketing Appoints New CEO
  • Marketing
  • Technology

Rakuten Marketing Appoints New CEO

Rakuten has a new CEO. However, judging by the tired handshake photo, B&T doesn't have any new ways of illustrating it.

Why Consumers Block Your Advertising
  • Advertising
  • Opinion

Why Consumers Block Your Advertising

Who better to explain why your ads are getting blocked than a real ad blocking expert. As B&T has done right here.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Jackie Crossman
  • Media

Women In Media Profile: Jackie Crossman

B&T has spared no expense with today's top Women in Media profile, save for suit hire, corsage and dry-cleaning.

by B&T Magazine

B&T Magazine
Kantar certified by Google as a verified Measurement Partner
  • Technology

Kantar certified by Google as a verified Measurement Partner

The announcement designates Kantar as an approved third-party measurement provider for brands looking to verify their media spend performance on Google owned platforms. Kantar is approved globally to provide both Brand Lift Insights for evaluation of brand impact from campaigns and for independent measurement of audience reach from campaigns on Google properties. Kantar CEO Eric […]

THIS
  • Advertising
  • Marketing
  • Media

Final Call! B&T Late Entries Close Today!

B&T Award entries officially close at 5pm today! Good news if you've almost finished, bad news if you haven't started.

by B&T Magazine

B&T Magazine