Twitter clearly has a problem with getting people to sign-up to, understand and use its platform.
So, to solve the problem its enlisted British funny man Romesh Ranganathan to explain the basics in two clever ‘how to’ ads.
The spots, called “Let’s Go Twitter”, are aimed at users who’ve never used the platform and offer the basics of getting the befuddled started.
Check out the witty spots below:
Commenting on the campaign, Twitter CMO Leslie Berland said: “Today, we are answering the question ‘How to use Twitter’ for those who haven’t yet taken the plunge. Comedian Romesh Ranganathan brings this to life like no other. Grab your popcorn!”