Shot in the stunningly beautiful and mysterious Redwoods in the Otways, Target’s latest kids’ fashion campaign is a celebration of kids running wild to create their own magical world, and individual looks, while at play in a truly magical outdoor environment.
Target general manager of Marketing Kenton Elliot said: “Target’s spring kids’ collection is inspired by nature, and we’re inspiring Australian kids to get outside to create their own fabulous worlds in clothes that let them express their individuality and explore their sense of wonder.”
The campaign will be seen on multiple channels including TV, cinema, online, and social media.
It features the incredibly energetic classic dub-step track ‘Bangarang’, by Skrillex, who will tour Australia in September.
The campaign was created by AJF Partnership, a GrowthOps business, and directed by Rob Stanton-Cook from Collider, with media planning and buying by OMD.
AJF Partnership ECD Josh Stephens said: “We’re very proud of the work we’re creating with the Target team as they continue to build their fashion credentials.
“Target is such a great Aussie icon, the product is amazing and affordable, and we think this campaign captures the cool and confident spirit of the kids’ range perfectly’.
Target’s new kids’ campaign kicked-off Sunday, 16 September.
AJF Partnership is one of Australia’s largest and most effective creative agencies.
It is the only Australian agency to ever win the grand Effie twice, and this year won silver and bronze Effie awards.