Talking Poos & Fart Gags The Stars In New Spot For Metamucil

Talking Poos & Fart Gags The Stars In New Spot For Metamucil
SHARE
THIS



The sequel to the hugely popular first instalment about a poo meeting his stool-mate, created by leading digestive wellness brand Metamucil, is already making a splash online.

Dropped yesterday, the three-minute digital film has already been viewed more than 650,000 times in less than 24 hours and is on track to hit one million views today.

A host of celebrities, including Danny Green, Beau Ryan, Michael Clarke and Tiffany Scanlon, are getting involved in the toilet talk online, helping to decrease the taboo around poo. Working with partner agencies, P&G has invested in a fully integrated amplification plan including media, celebrity seeding, public relations and amplification across Metamucil social media channels and free-to-air TV.

In the new episode, a brown-nosing third character plops onto the scene, leaving Ms Metamucil and Nugget’s once-smooth relationship in sloppy state. But who gets dumped in this messy love triangle? 

The video shines a spotlight on the brand’s key benefits of staying regular and supporting a healthy gut, and reinforces Metamucil’s poo-sition as Australia’s number one fibre supplement.

McCann Health was once again tasked with using humour to say the unsayable.

Kate Chisnall, associate creative director, McCann Health said: “Despite bowel health and constipation being a sometimes delicate topic, who doesn’t love a good poo joke? After the success of episode one, we were excited to get the opportunity to work with P&G and push the creative into an even funnier episode.” 

Andrew Crowe, brand manager, P&G Healthcare, ANZ said: “As a brand, we are passionate about improving the health and wellness of our consumers and we’re so poo-roud to drop this number two. By using humour as a way to communicate the hugely important topic of gut health and staying regular, we hope this helps to break through some of the clutter. It can be a difficult conversation to have, but by saying the unsayable in an irreverent and uniquely Australian way, we’ve been able to get into hearts, minds and guts of consumers around the country.”

Latest News

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine
Content Agency Storyation Grows In New Zealand
  • Media

Content Agency Storyation Grows In New Zealand

Award-winning content agency Storyation has grown its presence in the New Zealand market appointing Amanda Clarke (main photo) as partnerships manager. Co-founded by former Metro magazine editor Lauren Quaintance, the Australian-based agency has been working with Tourism New Zealand’s Premium and PR teams for more than four years. Based in Auckland, Clarke spent nearly a […]