Swimwear Galore Celebrates Bikini Diversity Via Mango Melbourne

Swimwear Galore Celebrates Bikini Diversity Via Mango Melbourne
SHARE
THIS



To celebrate the start of summer, Mango Melbourne has launched a campaign for Victorian-retailer Swimwear Galore that throws out the rulebook – because every body is a bikini body.

Partnering with the Body Image Movement, the aim of the campaign is to shake up the swimwear industry and throwing out the myth of the ideal ‘bikini body’ with their five new bodies of summer.

Hailing from all across Australia, Swimwear Galore’s faces and bodies of summer are young and old and range from anywhere between a size 10 – 20. Helen Bairstow, Emilie Rohan, Hannah Smoorenburg, Krystal Menzel and Mikayla Wain are baring their ‘imperfections’ and encouraging other women to do the same.

Co-owner of retail group Swimwear Galore Caz Skudar says the brand chose to change tact with their images after becoming frustrated with the way swimwear is marketed by the wider industry.

“With an influx of flawless photoshopped images taking over social media feeds in the lead up to the warmer months, the swimwear industry is often guilty of perpetuating the bikini body myth,” said Caz.

“For years we’ve provided Aussie women with swimwear that looks and feel good. This year we’re taking the next step and throwing out the rulebook by highlighting everyday Australian women in our marketing, in-store and social media, because we believe that confidence is the best look of all.”

Credit list:

PR: Mango Communications

· Amanda Sheat – Head of Communications

· Darcie Naughton – Senior Account Manager

· Nadine Lee – Account Coordinator

· Anna Yates – DDB Group Senior Copywriter

· Rebecca Morris – DDB Group Senior Art Director

Swimwear Galore

· Caz Skudar – Co-owner

· Laura Griffin – Online Content Manager

Production team

· Dave Blake – Photographer

· Sami Simper – Stylist

· Valentina Todoroska – Hair & Makeup

· James Lanchester – Videographer

Please login with linkedin to comment

mango Swimwear Galore

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]