British star of the reality series Love Island, Chris Hughes, has unveiled his very own bottled range that includes one of his very own tear drops! And as ludicrous as that sounds, it turns out it actually is!
As you discover in a follow-up, the entire ‘L’eau De Chris’ (or ludicrous) actually comes with a serious message about men’s mental health.
The campaign is the work of fashion retailer Top Shop (hence why Hughes is wearing its undies) and is called #Don’t Bottle It Up and was released in-conjunction with World Mental Health Day on Tuesday.
Check out the original ad below and the spoiler below it.