Sophie Monk & Boy George Head Cast Of Stars For Latest UberEATS Campaign

Sophie Monk & Boy George Head Cast Of Stars For Latest UberEATS Campaign
SHARE
THIS


What best describes you?

Get ready to hear what people are having for dinner tonight. Because that’s the hot topic at the centre of UberEATS first brand campaign in Australia via Special Group and Glue Society.

Featuring the likes of a fried-chicken-crazed Naomi Watts, vegan delight Boy George and spaghetti lover Ryan Maloney of ‘Neighbours’ fame – UberEATS are on a mission to inspire anyone out there who is scratching their head wondering – ‘What to eat tonight?’

“It’s a question we all ask ourselves every day,” says Dave Hartmann, Special Group.

“And one we often draw an uninspired blank on. In fact, according to UberEATS research, come 5pm each day more than 1 in 3 Aussies don’t know what they are eating for dinner that night. And when it comes to the crunch, I think most of us will admit to just defaulting to the same old options…or whatever’s wilting in the fridge.”

To give Australia a little encouragement, UberEATS has called on some well-known and beloved personalities to tell us what they’ll be eating for dinner. The campaign provides a voyeuristic journey inside the appetites of celebrities, inspiring people to broaden their culinary horizons and explore the magic of UberEATS.

“UberEATS makes it simpler than ever before for Australians to access an incredible array of restaurant quality food delivered to their door quickly and reliably,” Uber Australia marketing director, Steve Brennen said.

“This newfound choice is proving super popular with a large and fast growing number of Australians, and we wanted to celebrate this with a fun and humorous campaign featuring some well-loved faces,”

“Every day we get to partner with thousands of restaurants across Australia, who cater to a wide variety of tastes right across the country, and we’re pleased to put some real local favourites front and centre in the campaign.”

The campaign features Naomi Watts ordering a Cheezus Sandwich in her dressing gown, while Boy George chows down on Poke Bowl, and Beau Ryan relaxes in the bath with Chicken McNuggets. Ryan Kwanten, Nic Naitanui, Sophie Monk, Ryan Maloney, Poh Ling Yeow, and Peter FitzSimons will also feature in the campaign.

The campaign will kick-off with a series of nine x 15 second TV spots and online films, each featuring a different celebrity, proudly declaring their local dinner choices. The creative has been tailored to each city’s restaurant options, across Sydney, Perth and Brisbane. This will be supported by OOH, radio, digital, direct and PR, as well as a host of live social media activations, media partnerships, traffic-read integrations and culture hacks featuring celebrities and influencers.

Says Naomi Watts, Hollywood film star, “After a long day at work, gliding down staircases and tousling my hair, there’s nothing I appreciate more than a cheesy treat… Tonight, I’ll be eating a triple cheese stack with fries. Simply award-winning.”

CREDITS

UberEATS

Chief Marketing Officer -Steve Brennan

Campaign Lead – Georgie Jeffreys

Restaurant operations – Harriet Johnston

Digital marketing – Rachel Minster

Owned media – Maddie Hallett / Ryan Reynolds

Connections strategy – Andy Morley

Special Group Australia

Team leads – Lindsey Evans & Cade Heyde

Strategy – Dave Hartmann & Celia Garforth

Campaign Creative Direction – Georgia Arnott

Art direction & design – Emma Morton & Jesse McLallen

Copywriting – Jack Nunn & Mark Starmach

Account Management – Rebecca Ingham & Rose Eccleshare

Film production – Meredyth Judd

Digital, social & print production – Sharon Gray, Nick Lilley & Laura Midalia

The Glue Society

Concept, Writer and Direction- Pete Baker

Editor – Luke Crethar

Head of Creative Projects – Luke McKelvey

Post production management –Scott Stirling

Revolver/ Will O’Rourke

Executive producers – Michael Ritchie & Pip Smart

Director – The Glue Society’s Pete Baker

Producer – Nicole Crozier

DOP – Russell Boyd

Production Design – Lucinda Thomson

Flint

Photographer – Jonathan May

Executive Producer – Tim Berriman

POEM

PR and influencer strategy

Mediacom

Strategy & Management – Mike Deane + Chelsea Dominski

Please login with linkedin to comment

Latest News

ABC Replaces Lateline With New 10.30pm National News Bulletin
  • Media

ABC Replaces Lateline With New 10.30pm National News Bulletin

The ABC has announced it will replace its axed current affairs program Lateline with a half-hour news bulletin to be hosted by seasoned presenter Jeremy Fernandez. The 30-minute late-night edition news will air Monday-to-Friday Australia-wide from 29 January. Fernandez will also continue to present the NSW 7pm News on Fridays and Saturdays. ABC Director, News Gaven […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’
  • Advertising
  • Media

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’

Outdoor media company QMS Media has strengthened its digital outdoor presence in Victoria, unveiling an iconic digital billboard in the heart of Melbourne’s famous sporting precinct. The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ arguably one of the most iconic and in-demand digital outdoor locations in Australia – Richmond Station Bridge – […]

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante
  • Advertising
  • Campaigns
  • Marketing

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante

As part of the HSBC World Rugby Sevens Series, the Sydney 7s event returns in January complete with a new brand identity, creative strategy and media campaign. With the 2017 Sydney 7s a sell-out event, the challenge for 2018 was to carry that momentum into the third year, defining Sydney’s place as the new ‘go-to’ […]

Bound Round Launches Family Travel Publication for Aussies
  • Media

Bound Round Launches Family Travel Publication for Aussies

Family travel platform Bound Round has announced the launch of its first e-magazine to Australian consumers. Travel Bound is a family-focused, digital quarterly publication available on all Virgin Australia flights through the carrier’s in-flight entertainment system, and is also available for consumer download via the Bound Round website. Bound Round founder and CEO Janeece Keller […]

SBS Unveils New Look, New App For SBS News
  • Media

SBS Unveils New Look, New App For SBS News

Do you like say "I only watch SBS" in an attempt to sound smarter than you are? Well, why not pretend to read this too?

by B&T Magazine

B&T Magazine
Ex-Samsung CMO Joins Amazon Australia As Marketing Director
  • Marketing

Ex-Samsung CMO Joins Amazon Australia As Marketing Director

Amazon Australia has appointed former Samsung Electronics chief marketing officer (CMO) Arno Lenior to lead its marketing division. Lenior worked as Samsung’s CMO for more than three years before departing in 2015. According to his LinkedIn profile, he has also held CEO roles at VR company Virtical and brand consultancy Blue Ocean Brands, and joined […]

by B&T Magazine

B&T Magazine
News Corp Names Its Car Of The Year
  • Marketing

News Corp Names Its Car Of The Year

News announces its annual Car Of The Year and it's not what you'd expect. Well, we certainly didn't expect it anyway.

Aussie Tennis Open & Country Road Announce New Partnership
  • Marketing

Aussie Tennis Open & Country Road Announce New Partnership

The Australian Open has partnered with iconic Australian clothing and lifestyle brand Country Road to supply the uniforms for next year’s tournament. Confirmed today as the official fashion lifestyle Partner of Australian Open 2018, one of Australia’s most loved brands will be worn by thousands of tournament staff at Melbourne Park in January. On-court officials including the chair and […]

Andrew O’Keefe Quits His Weekend Sunrise Duties
  • Media

Andrew O’Keefe Quits His Weekend Sunrise Duties

After 12 years with Weekend Sunrise, Andrew O’Keefe has decided to step away from his hosting and reporting duties. O’Keefe will continue his full-time role as host of Seven’s quiz show The Chase Australia, as well as focus on other projects with the Network. “The ideal job is doing work you love with people you love,” O’Keefe […]

Study: Brand Loyalty Hinges On Customer Support Experiences
  • Marketing

Study: Brand Loyalty Hinges On Customer Support Experiences

Fast and effective support will be a competitive differentiator for companies looking to win over digitally transformed customers and employees, new research has revealed. According to a study by IDC and LogMeIn titled Support Services as a Competitive Differentiator, nearly 67 per cent of consumers said that customer satisfaction was more important than price when […]

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform
  • Advertising
  • Media

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform

The Outdoor Media Association (OMA) has announced the appointment of Red Ant Design to build the out-oh-home (OOH) industry’s first automated proposal platform (APP). After an extensive global search and industry consultation, the decision to build the system in-house with a local Australian company was made. The APP will be built in an agile process, […]