SodaStream Smacks Down ‘No’ Campaigner’s Homophobic Tweets

SodaStream Smacks Down ‘No’ Campaigner’s Homophobic Tweets
SHARE
THIS



Consumer goods manufacturer SodaStream has hit back at a homophobic tweet from a leading ‘No’ campaigner.

Australian political activist and prominent social conservative Lyle Shelton shared a story from Packing News spruiking the new bottles from SodaStream.

According to the article, “The ‘Love is Love’ bottles portray same-sex families by including two ‘parent’ one-litre bottles and one ‘child’ half-litre bottles imprinted with depictions of family characters from an accompanying animated video.”

SodaStream CEO Daniel Birnbaum said the company was committed to celebrating bonds across all nationalities, religions and sexual orientations.

lil-2

“We hope this campaign will inspire communication and help us all join together to spread a message of love,” he said.

Though Shelton was less-than-impressed with the new range, claiming they “celebrate forced motherlessness”.

Adding, “[Motherlessness is] something civil society should never celebrate.”

“But we are in a brave new world that crushes the rights of children and punishes anyone who does not celebrate the new world order.”

SodaStream promptly responded with an image of a dated product, encouraging Shelton to head back to the era pictured.

The tweet said, “Lyle, mate! Let’s take your conversation offline and back to an era when this SodaStream machine was all the range #LoveIsLove”.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?