US sportswear giant Under Armour has enlisted Dwayne “The Rock” Johnson to front a series of inspirational new ads featuring a host of sport stars and fitness icons.
Created by Droga 5 the campaign is called “Will finds a way” and includes eight ads in all.
The spots also include actress and martial arts star, Zoe Zhang. Fellow martial artist and American Ninja Warrior star, Jessie Graff. World champion sprinter, Natasha Hastings. Two-time Olympic judo gold medallist, Frenchman Teddy Riner. Dennis Smith Jr, point guard for the Dallas Mavericks basketball team. Syrian Yusra Mardini who headed the Refugee Olympic Team at the 2016 Rio Games. Eleven-year-old, Javon Wanna Walton, who is already a state champion in boxing and gymnastics and Johnny Agar, a triathlete with cerebral palsy.
Be inspired by the spots below: