Retailer TK Maxx Launches Wonderful ‘Win Snow For Christmas’ Campaign

Retailer TK Maxx Launches Wonderful ‘Win Snow For Christmas’ Campaign
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Dreaming of a white Christmas this year? Well, European retail giant TK Maxx is giving its lucky customers a chance to win just that – a tonne of free snow – delivered to their house on Christmas Day.

In arguably one of the oddest Christmas campaigns this year, TK Maxx will be hiding two-foot snow globes in its stores in UK, Ireland, Germany and Poland that give shoppers a chance to have their front lawns snowed in for the big day.

The promotion also comes with a witty TVC via Wieden + Kennedy London and is voiced by the actor Bill Nighy.

Apparently, the actual snow will be delivered by a company called Snow Business who typically provide the fake stuff for film sets.

Check out the fun ad below (and no global-warming jokes, please):

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Christmas campaigns

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