Renault Australia has announced its new partnership with Channel 7 and My Kitchen Rules. Renault is driving Australia’s favourite cooking show, joining as the official automotive sponsor and providing vehicles for the contestants and judges.
“We could not be more thrilled about this partnership. Renault is a brand that stands for passion, for tenacity and for creativity and MKR captures all of these traits in a fiery competition to find Australia’s next best cooks” says Andrew Moore, managing director of Renault Australia.
“Renault has been growing year-on-year in Australia and MKR is the perfect platform to showcase how the Renault brand is holding its own in the Australian market. Partnering with one of Australia’s favourite reality shows will give us the chance to reach a whole new audience and we couldn’t be excited about it,” Moore said.
Season Nine of My Kitchen Rules is starting just after Australia Day in 2018 and the season set to be the best yet. It will be packed full of surprises and bound to be a smash-hit, just as it has been in previous years.
MKR promises ‘A Change Is Coming’ this season and Renault will be watching with Australian fans as the ovens fire-up, the stovetops ignite and the competition begins.
Katie Finney, Head of 7 Program Partnerships said, “It’s fantastic to have Renault as the My Kitchen Rules auto partner for 2018. France has produced some of the best chefs in the world including our very own Manu and makes Renault the perfect fit for Australia’s favourite cooking show. Renault epitomises both style and substance, two of the winning ingredients in My Kitchen Rules.”