3M has launched a ‘Will it stick?’ campaign for Post-it Super Sticky Notes by putting their ‘2 x sticking power’ promise to the test at Sydney Motor Sport Park.
As part of an international campaign, Channel T Sydney has created digital and social films and a TVC promoting the superior sticking power of Post-it Super Sticky Notes.
The online film features a Ford Mustang GT car covered in thousands of Post-it Super Sticky Notes being driven around the racetrack at speeds up to 210km/h.
Post-it Brand Marketing Manager, Matt Rola-Stezycki said in a statement. “We’re thrilled with this new campaign from Channel T. It demonstrates the superior sticking power of Post-it Super Sticky Notes in a disruptive and entertaining way. And the campaign platform allows us to own this position in the market for years to come.”
Marrianne Little, Channel T creative director said: “3M is such an inspiring business to work with. They’ve developed some of the most innovative products on the planet with ownable points of difference, giving us a great springboard creatively.”