Publicis Mojo Launches ‘Do the NT’ Campaign For Tourism NT

Publicis Mojo Launches ‘Do the NT’ Campaign For Tourism NT

Publicis Mojo is behind a new national brand message and ad campaign for Tourism NT – ‘Do the NT’.

The $1.2 million campaign kicked off last night and includes TVCs, print and digital advertising showcasing a range of unique Northern Territory experiences.

Tony Mayell, CEO of Tourism NT, said: “The Northern Territory continues to be a destination that consumers aspire to travel to and our brand promise remains clear – stunning, spiritual, cultural and natural. However, it has been thought of as a ‘one day’ destination, one-dimensional and passive.

“We haven’t changed. The NT is still the fun-loving, uncomplicated and down to earth place you’ve always been familiar with. We’re just getting better at educating consumers about how much there is to do and is on offer here.”

The campaign was brought to life by Publicis Mojo, ZenithOptimedia and Razorfish.

Joe Pollard, CEO of Publicis Mojo, said: “The new campaign is a fundamental shift from the place where you ‘go’ to the place you ‘do’, which to all of us is more exciting, less passive and shows the NT through a fantastic new lens.”




Please login with linkedin to comment

Do the NT mother's day prank SMG Australia

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]