Political Ad Queen Dee Madigan Talks Libs: “I Wouldn’t Help Them! I Want Them To Lose”

Political Ad Queen Dee Madigan Talks Libs: “I Wouldn’t Help Them! I Want Them To Lose”
Daisy Doctor
By Daisy Doctor



The reputation of Australia’s leading political party, the Liberals, is in tatters to say the least.

With prime ministerial changes and backstabbing a staple of the party, cajoling the people of Australia to fall back in love with the Liberals may be more challenging than ever before.

And B&T isn’t the only one who thinks so.

Political campaigner, author and Campaign Edge owner and ECD Dee Madigan clearly feels the same, judging by her recent Twitter activity.

Given Madigan’s experience in the field, B&T asked the political campaign expert how she would go about repairing the Liberal party’s image.

The Liberal Govt is a complete mess, with your political experience, what would you suggest they do to help their image?

I wouldn’t help them! I want them to lose.

Is it possible to win back the peoples’ love with a good advertising strategy or are they well past that?

You can’t create something out of nothing.

Even the best campaigns amplify existing sentiments.

The real problem they have is that people have stopped listening to them.

What would be your strategy?

I’m not telling!

Are there any parties you would refuse to work with?

I wouldn’t work for any that are far right or conservative.

I’m not a hack for hire, I have to believe in what the candidate stands for.

I’m a member of the Labor party.

I do Labor party campaigns! (11 in the past 5 years, with the last 9 being wins, including the last 2 QLD state campaigns and the Longman byelection!) .

No-one knows what this govt stands for and as the old adage goes, if you don’t understand it, you don’t vote for it.

This is a govt held hostage by the far right who say they are speaking up for their base.

There are a few problems with this.

Firstly, they are not speaking up for their base- their base actually does believe in climate change and renewables (I know this because I have spent a very, very long time sitting in focus groups listening to these people).

Secondly, you can’t win an election on your base.

You have to appeal to the centre.




Please login with linkedin to comment

campaign Dee Madigan Liberal Party

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]