Perfume Ads Spoofed In Witty New McDonald’s Burger Spot

Perfume Ads Spoofed In Witty New McDonald’s Burger Spot
SHARE
THIS



McDonald’s in the UK have parodied the often ludicrous world of perfume ads in a spot for its new gourmet “Signature” burger range.

The ad by Leo Burnett London sets out to show the burgers are a bit fancy while retaining the brand’s sense of humour and fun. Check the ad out below:

The ad appears at first to be telling the all-too-familiar perfume commercial tale of a stolen moment between lovers, complete with billowing curtains and windblown hair. Sadly, for the man in this story, the woman is actually in love with her Signature Collection burger.

By using the language of luxury goods advertising, even with a humorous twist, the campaign highlights the step change that The Signature Collection represents for McDonald’s.

The TV and cinema ad will run in targeted areas that are within the proximity of a McDonald’s restaurant that serves The Signature Collection. It breaks on 23rd August and will run in three different bursts up until the end of 2017. Media buying is through OMD UK.

Peter Heyes, Leo Burnett’s creative director, said: “We are very proud of our campaign for The Signature Collection, McDonald’s premium burger range. ‘Everyday luxury’ was a clear brief, and this campaign is not only dripping in luxury, but still full of that McDonald’s wit and charm. This balance was delicately struck by the wonderful Guy Manwaring from Sonny.”

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]