oOh! Promotes Bright Pink Lipstick Day With A Personal Twist

oOh! Promotes Bright Pink Lipstick Day With A Personal Twist
SHARE
THIS



In the run-up to Pink Hope’s Bright Pink Lipstick Day this Friday, oOh!media is sharing the personal story of a team members’ cancer diagnosis and running adverts across its entire digital network.

The campaign will help promote the purchase of Pink Hope lipstick and raise awareness of breast and ovarian cancer.

oOh! business manager Karni Maizels’ letter to her 21-year-old self after being diagnosed with the BRCA1 gene and then with breast cancer, has been published on Junkee.com with a potential reach of 2.6 million people online and via social media.

junkee_native_pinkhope_story01_sep20_CAFE

Maizels’ story will be further amplified across screens in office towers, cafés and other Locate by oOh! assets.

The campaign, which also includes full-motion digital adverts to urge people to buy Pink Hope lipstick for Bright Pink Lipstick Day, is the result of Pink Hope being named as an official oOh! Community Partner.

Pink Hope, a health hub that supports those at risk of breast and ovarian cancer, was selected as a Community partner last year, with oOh! running advertising for the Day last year.

Since this time, oOh! has broadcast several campaigns across its digital network, most recently the campaign “Know your Risk”.

This years’ Bright Pink Lipstick Day campaign will be seen by millions of Australians with the advertising appearing more than 7,000 times since it started at the end of August, including more than 280 shopping centres, 290 office towers, 320 cafés and 21 billboards on major roadways across the country.

Pink Hope founder Krystal Barter said each year Pink Hope sought to be more dynamic and innovative than the previous year’s campaign.

“This year’s no different – we created an exclusive, limited edition range of lipsticks inspired by five women in the Pink Hope community, one of whom is Karni, with 100 per cent of proceeds being channelled back in to our critical lifesaving programs and support services,” Barter said.

“Since the oOh! campaign started we’ve experienced an incredibly strong demand for our lipsticks, well beyond what we had hoped for.

“There is no better outcome than knowing we have created a campaign that is growing year on year and without oOh!’s support, that may not have been possible.

“Since the start of our partnership, we have experienced a 70 per cent increase in the number of people reaching out to us via social media, email and by phone.

“oOh! has ensured our organisation’s mission and message reaches every Australian and that is a partnership that not only educates, but saves lives.”

Please login with linkedin to comment

OOH pink ribbon

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]