Online Dating Gets Savaged In Witty New Spot For Diesel Jeans

Online Dating Gets Savaged In Witty New Spot For Diesel Jeans
SHARE
THIS



Italian denim retailer Diesel is back with a brand new and typically clever campaign, this time having a dig at the travails and horrors of online dating.

The spot, by its creative agency Publicis Italy, is for the brand’s range of JoggJeans and follows a guy on a dating streak, who meets all kinds of characters. From ice queens, to a man named Monika who (you’ve probably guessed this already), looks nothing like his profile picture.

The film is just a part of a global integrated campaign including print, OOH, e-commerce, a series of local activations and hyper targeted social media content. Check it out below:

CREDITS: 

Client: Diesel

Agency: Publicis Italia

Global Chief Creative Director Publicis WW e Ceo Publicis Italia: Bruno Bertelli

Chief Creative Officer: Cristiana Boccassini

Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu

Creative Supervisor: Costanza Rossi

Art Director: Hugo Wahledow

Copywriter: Claudia Illan

Strategic Planner: Noa Dekel

Client Service Director: Barbara Pusca

Account Team: Maria Elena Gaglianese, Filippo D’Andrea, Giuseppe Esposito

Social Media Manager: Filippo Festuccia

Agency Producer: Alice Crovato

Art Buyer: Caterina Collesano

 

Production Company: The Family

Director: Marco Prestini

DOP: Mauro Chiarello

Editor: Fabrizio Squeo, Samuele Schiavo

Post production and Grade: Band

Colourist: Adriano Mestroni

Music Design, Editing and Sound Design: Top Digital

Music “Funk Rock Music”

Key Visuals:

Photographer: Andrea Olivo

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?