Celebrating the successful stories of those who have found love using the eharmony app, the brand has released its latest campaign ‘The Little Things’, developed by OMD Sydney.
“Since launching in Australia ten years ago, eharmony has helped over 200,000 couples find love, with nearly one in ten Aussie singles using the platform,” said managing director, Nicole McInnes.
“After meeting these couples and seeing how well our algorithm had matched them we knew we had to share their stories with Aussies singles. Seeing the impact eharmony has had on their lives makes you realise there’s so much happiness to be gained when you give online love a chance.”
The campaign, led by Thomas Hutley from OMD, continues eharmony’s mission to connect people that were meant for each other. Featuring a series of television commercials and supported by long form online content, the campaign showcases six couples who share the love of their partner, while the online content takes on a game-show feel by having each couple answer a series of questions while their partner secretly listens behind a screen. “The reactions we capture are incredible. Real and authentic connections, with a little bit of humour.”
“After the success of the ‘Be My Valentine’ social campaign earlier this year, we are excited to be working on a larger integrated project with eharmony,” explained Thomas, “Especially one that was so key to showcasing the uniqueness of the brand and the potential for Aussie singles to find love.”
The campaign is live nationally and coincides with the brand announcing its 17 year anniversary.