Men’s fragrance brand Old Spice is back with its latest campaign that, it must be said, is so odd even B&T’s not entirely sure what the hell’s going on.
The work of famed US agency Weiden+Kennedy, the 45-second spot is promoting the brand’s new shampoo-in-a-can called Dry Shampoo. Which is an actual thing, apparently.
But that’s not all. The campaign also enables users of said shampoo-in-a-can to be immortalised with their very own car hood ornament modelled in their likeness. We warned you it got weirder.
To win a bonnet-inspired miniature of yourself, participants need to post a headshot including the hashtag ‘#breathoffreshhair’ and tell Old Spice why they deserve to win a little hairy head to affix to their vehicle
Anyways, let the madness wash over you below: