Ogilvy Melbourne Unveils Latest Work For Insurer AAMI

Ogilvy Melbourne Unveils Latest Work For Insurer AAMI
SHARE
THIS



Insurance brand AAMI is launching a new campaign for AAMI Life Insurance. Created by Ogilvy Melbourne, the new spot’s hero is six-year-old Camilla, a fiercely adorable karate student. Her moves and signature catchphrase become the catalyst for an unexpected series of events.

In typical AAMI style, the brand breaks the usual formula for Life Insurance with engaging and memorable characters, slice of life comedic storytelling, and human insight.

David Ponce de Leon, ECD, Ogilvy Melbourne said: “Our brief was to create something different for AAMI Life Insurance, a notoriously touchy subject. Lucky for us, we ended up with so much more; Life Insurance delivered in a very ‘Not Very Insurancey’ way. Yet another demonstration why AAMI is not your average insurance brand.”

Michelle Martinis, executive manager, AAMI brand and marketing said: “Our comedic ‘Karate Camilla’ content is designed to both engage in a way that reflects our brand’s unique personality, and remind parents that as much as they can work to support and protect their kids now, they should never forget to protect their future.”

‘Karate Camilla’ is the latest in a series of spots released by AAMI since the start of year, including ‘Shame Lorraine’, a pesky little cat with a penchant for fidget spinners promoting contents insurance for renters, ‘Excalibur’, a new take on this legendary fable to promote Business Insurance for tradies, and ‘Like a Leopard’, showing how things can go wrong for soccer mums at a school sports event and the need for private health insurance.

Latest News

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

CMO Council Partners With Australian Marketing Institute

Australia’s pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country. The Australian Marketing Institute (AMI), which provides professional accreditation and continuing education, will give its members preferred […]

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck
  • Campaigns

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck

M&C Saatchi Melbourne has created a campaign for the launch of the Lexus compact SUV set to the soundtrack of Beck’s “I’m So Free”. The Lexus UX was designed by the manufacturer’s first female designer and is built to anticipate the driver’s every need with the TVC demonstrating its uncanny ability to be one step […]

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]