Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex.
The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials.
Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family owned business manufactures all its products in a state of the art factory in Melbourne’s outer east and enjoys over 14 per cent share of the Australian spreads market with seven variants in the range.
Initially, the campaign will screen in NSW, whereby sales increases by store will be monitored, with plans to run nationally in the future.
Agency: The Sanford Partnership
Client: Nuttelex Foods Pty Ltd
Creative Director: Matt Burgess
Writer: Andrew North
Managing Director: Graeme Sanford
Production House: Hub Productions
Director: Mick Conolly
Producer: Simon Hoy
DOP: Greame Wood
Editor: Marco Damiano