Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership
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Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex.

The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials.

Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family owned business manufactures all its products in a state of the art factory in Melbourne’s outer east and enjoys over 14 per cent share of the Australian spreads market with seven variants in the range.

Initially, the campaign will screen in NSW, whereby sales increases by store will be monitored, with plans to run nationally in the future.

Credits

Agency: The Sanford Partnership

Client: Nuttelex Foods Pty Ltd

Creative Director: Matt Burgess

Writer: Andrew North

Managing Director: Graeme Sanford

Production House: Hub Productions

Director: Mick Conolly

Producer: Simon Hoy

DOP: Greame Wood

Editor: Marco Damiano

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