UK outdoor wear company Craghoppers has unveiled its latest campaign that plays on our (apparent) fears of being naked in public.
The rather odd spot, titled the ‘The Trouserless Nightmare’, is the brainchild of London agency Pablo and plays on the nightmare scenario of not only being lost in a creepy forest, but being lost in a creepy forest with no pants on.
Apparently, going trousers-free is one of the most common nightmare scenarios for many people and Craghoppers use the fear to try and flog its range of outdoor wear. Still, it’s beautifully shot, if slightly weird. Check it out below: