News Corp Launches Brand Safety Campaign ‘Do You Know Where Your Ads Are Today?’

News Corp Launches Brand Safety Campaign ‘Do You Know Where Your Ads Are Today?’
SHARE
THIS



News Corp Australia today launched a two-week national trade advertising campaign to reinforce the company’s commitment to providing safe, trusted, measurable and effective solutions for advertisers. 

The campaign is designed to make marketers and brands ask the very topical question: do you know where your ads are today?

Screen Shot 2017-12-04 at 11.06.42 am

Amid renewed controversy surrounding digital advertising safety for brands within tech-platforms, this campaign reinforces advertisers that News’ products offer brands trusted and transparent digital environments.

Executive general manager of network sales, Lou Barrett said: “We are launching the next iteration of our brand safety campaign to proactively reassure our customers that it is our priority to protect and enhance their brands. We invest heavily in premium generated content, third party audience measurement and are continually working towards creating safe environments for our customers.

“As creators and publishers of trusted content, we understand that context is critical and only trusted brands can offer genuine and safe environments for your brand. We invest in real people to create real and relevant content, who write, investigate and stand by it. We understand the importance of appropriate ad placement.

“Advertisers should feel confident that they get what they pay for and that they can genuinely trust News to deliver on that. We are committed to providing greater transparency to ensure our advertisers have a clear and accurate picture of where their budget is going and where  their advertisements are being placed as well as receiving a true and verified measure of audience engagement.”

NewsMediaWorks’ 2017 ADTRUST study found that consumer trust in advertising on digital news media performs strongly at 36 per cent above average while advertising on social sits at 21 per cent below average. News Corp Australia allows advertisers to track and audit metrics such as viewability and brand safety using third party technology.

News Corp Australia is the largest digital content publisher in Australia with a total digital audience of 12.3 million UA’s (Nielsen DRM – October 2017).

With the headline: ‘Do you know where your ads are today? the campaign was created by Big Red and News Corp Australia’s creative services team and will appear in trade media nationwide.

Please login with linkedin to comment

News Corp

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]