New Campaign Allows Users To Experience A Trip To Liverpool’s Famous Anfield

New Campaign Allows Users To Experience A Trip To Liverpool’s Famous Anfield
SHARE
THIS



Sponsors of Liverpool Football Club, Standard Chartered, have unveiled a 360 binaural audio experience that gives users a taste of what it’s like to visit the club’s famous Anfield stadium on match day.

The campaign, called ‘Seeing Is Believing’, is also a global initiative tackling avoidable blindness and coincides with World Sight Day which is tomorrow. Check out the campaign below:

The campaign was created by Octagon and its regional creative director Lizi Hamer commented: “We wanted to bring all the emotion of The Kop (Liverpool fans) in full song to fans across the globe – regardless of their sight. It forced us to consider how other senses can provide a new perspective on the things we love.”

Recorded using special microphones shaped like human ears Octagon partnered with Milkmoney to capture sound that precisely mimics the way the human ear hears. The binaural recording is created in a way that conventional microphones cannot achieve. The 360 audio effect transports the listener deep into the Kop no matter where you are in the world. 

“Working purely in the medium of sound, provided us an opportunity to approach the task of immersive storytelling from a whole new perspective. The technology is now at a stage of refinement making it an incredible way to capture atmosphere.” said Matt Taylor, founder and managing director for Milkmoney

This innovative soundscape was put together with the help of visually impaired LFC fan Pat Rodaway, who has been attending games since he was 14, although he has never seen a single goal scored. Through this experience, fans around the world – regardless of visual ability – can experience the raw emotion of the Kop singing ‘You’ll Never Walk Alone’ and feel the passion as it floods their ears – just like Pat does every weekend. It represents an inclusive new build to the award winning “Inside Anfield” Virtual Reality experience the agency created with the bank last year.

 

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?