If you think that summer starts in December, think again. A new trade media campaign from Adshel is set to remind advertisers that when it comes to capturing a share of consumers’ Christmas shopping and summer spending, it all starts in September.
The ‘Show us your summer briefs’ campaign highlights the imperative for brands to lock in campaigns early to capture the attention of consumers in the planning, researching and buying stages of their summer shopping journey.
The trade campaign, which reinforces the need for advertisers to brief Adshel early, is supported by a ‘summer slingshot’ game of skill featuring the most quintessential Aussie ‘summer brief’ – good old budgie smugglers, with a range of summer prizes up for grabs.
Charlotte Valente, head of marketing at Adshel, said: “Advertisers have the opportunity to influence early and inspire shoppers during this hectic period.
“Getting out early is key to, not only securing prime placements, but making an impact during the planning and research phase, which will result in a brand being more likely to end up in the basket or under the Christmas tree.
“Savvy advertisers are already sharing their summer briefs with Adshel because they know that Adshel’s suite of solutions are extremely effective in driving intrigue and purchase intent.”