Murdoch University Launches ‘Free Your Think’ platform Via JWT

Murdoch University Launches ‘Free Your Think’ platform Via JWT
SHARE
THIS



Murdoch University has announced the launch of its bold Free Your Think platform across TV, radio, print, outdoor and online via J. Walter Thompson (JWT) Perth.

The idea campaign idea plays off the notion that everyone is born with their own way of thinking that can be nurtured at Murdoch University, and aims to cut through the clutter of university marketing with its unconventional language and unique visual approach.

The campaign also embraces the uni’s core belief system of challenging convention and promoting innovation, showcasing the unique stories of different students and staff who make up Murdoch University, each of whom have had their own ‘think’ brought to life, demonstrated in their achievements.

JWT Perth creative director Paul Coghlan said: “In this highly competitive sector, we knew Murdoch has a potent differentiator; Sir Walter Murdoch’s founding philosophy  ‘think for yourself’.

“Free Your Think is a contemporary platform born directly out of this unique DNA, and marks a focused direction for the brand, from student recruitment communications, to research and beyond. Hats off to a great client who has embraced this idea from the very top down.”

Neil Cullingford, associate director of marketing and communications at Murdoch University, said the campaign platform brings to life the philosophy and people who make the uni unlike others.

“The campaign directly ties back to our founding principles and allows us to showcase the breadth of talent the University helps to thrive,” he said.

The campaign has been launched in collaboration with Initiative Media and Equilibrium.

CREDITS

Client: Murdoch University

Associate director of marketing and communications – Neil Cullingford

Marketing managers – Kristen Tyler and Toni O’Donnell

Marketing manager (producation) – Phil McVey

Marketing planner – Vanessa Beal

Senior digital marketer – Evelina Forde

Marketing coordinator – Beverly Ng

School marketing coordinator – Chelsea Andreotta

Agency: J. Walter Thompson Perth

Executive creative director – Simon Langley

Creative director – Paul Coghlan

Creatives – Wilora Keeley, Tim Newton, Steve Dodds and Gerhard Myburgh

Designers – Mike Spiers and Nick Doring

Executive production director – Paul Friedman

Associate planning director – Meredith Simpson

Account management – Andrew Douglas

Production: Helium

Post-production and VFX: Vandal

VFX creative director – Richard Swan

VFX executive producers – Brenden Johnson and Anna Greensmith

Photography production: Luke Carter (Wilton Photography)

Sound production: Brainestorm

Music – Mike Fragomani

Sound engineer – Nick Gallagher

 

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]