MS Queensland Unveils ‘MS Stops You In Your Tracks’ Campaign

MS Queensland Unveils ‘MS Stops You In Your Tracks’ Campaign

An MS diagnosis – at an average age of just 30 – means a lifelong battle with a disease that attacks the central nervous system in any number of ways.

While most people have heard of multiple sclerosis, few understand what it is or how it impacts people’s lives.

In partnership with MS Queensland, creative agency, Engine, has released a state-wide multimedia awareness campaign to encourage more people to engage with MS Queensland in activities and fundraising – helping those living with the disease to step into a brighter future.

Engine likes to believe that everyone is in control of their own lives and that being fit and healthy is a choice everyone can make.

95395_MSQ Poster2

So Engine created a TVC that felt like a motivational spot for a sportswear brand – a young woman jogging because ‘Every step you take is a step further from who you were and a step closer to who you will be’.

And just when viewers are filled with hope and inspiration, the spot turn those words around by revealing that she now has MS.

Fate has dealt her a bad hand and her journey to who she will be is now slow and painful.

95396_MSQ Poster3

This pro bono campaign also featured executions showing various peopleswimming, cycling and running towards their respective fates – a wheelchair and sight dog; a hospital; and an ambulance – highlighting MS’s ability to stop you in your tracks.

The campaign includes a hero 45sec TVC and executions for press, outdoor, POS, digital and social.

Engine Group MD Tim Weger said, “MS QLD achieve so much with limited resources, so we wanted to lend a hand by leveraging our industry relationships to help us increase awareness and create positive change for a very deserving cause.”

95397_MSQ FP Press

Engine Group creative director Kory McAvoy said, “We’ve been truly touched by the outpouring of support from within the MS community.

“Despite the campaign not being ‘feel-good’ in nature, it has resonated strongly with the very people that live with this devastating disease and we hope it resonates with those who can do something to help.”

MS Queensland CEO Lincoln Hopper added, “Quite honestly, MS Queensland wouldn’t get very far without the help of others. Through their generous pro bono support, Engine Group has helped raise great awareness of MS in the community and some much needed funds for our cause.

“The reward for Engine’s incredible skills and effort is in the fact that MS Queensland is now more able to ensure that no-one in Queensland needs to face MS alone.

“We are so grateful to Tim and the team at Engine Group for generously giving their time and talents to help people living with MS.”




Please login with linkedin to comment

engine MS queensland

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]