The Monkeys Unveils Latest Qantas Campaign Featuring Actual Airline Staff

The Monkeys Unveils Latest Qantas Campaign Featuring Actual Airline Staff
SHARE
THIS



Qantas has unveiled its latest marketing campaign, celebrating its people and their efforts to bring the world closer using the newest addition to the national carrier’s fleet, the Boeing 787-9 Dreamliner.

The campaign is part of an ongoing series, profiling the stories of real Qantas people who are involved in the preparation and delivery of Qantas’ Dreamliner; a pilot, an engineer, and cabin crew.

Qantas chief customer officer Olivia Wirth said the campaign celebrates the dawn of a new era led by the Dreamliner and the dedication of its people.

“Customers have more options than ever when it comes to travel, but it’s our people’s dedication and passion for what they do, combined with our desire to innovate, that makes travellers want to fly Qantas,” she said.

“This aircraft opens up new routes around the globe which were previously unreachable, such as our nonstop Perth to London service. While the Dreamliner will bring the world closer, we’re keeping safety, service, and a refined sense of comfort at the forefront of everything we do.

“It was important to feature real Qantas people as they offer an authentic passion and excitement for the arrival of the 787 Dreamliner. The look on their faces when they see the Dreamliner for the first time says it all.”

The campaign profiles a pilot whose curiosity for flying began while his mother worked at the airline in the 1970’s; an engineer’s early passion for mechanics and aviation started on a farm; and a flight attendant who immigrated to Australia at a young age and is passionate about making people feel comfortable and at home.

The Monkeys creative director Ben Sampson said: “Being able to show the human side of something as technologically advanced as the new Qantas Dreamliner was a nice creative opportunity, and suited the Qantas brand perfectly.

“They have such spirited people and that was clear when we discovered the stories from three of their staff, and experienced their excitement at being part of the Dreamliner program.”

The campaign will be launched on Sunday 22 October and feature on TV, outdoor, digital and social media channels. Filming took place in regional Queensland, Melbourne, Sydney and the Boeing facility in Seattle, Washington.

Qantas’ first Dreamliner will arrive in Sydney on 20 October and will operate on selected domestic flights before beginning services between Melbourne and Los Angeles from 15 December. Perth to London direct flights take off in March next year.

CREDITS:

CREATIVE AGENCY

Creative agency: The Monkeys
Co-Founder and Chief Creative Officer: Justin Drape Creative Director: Ben Sampson
Copywriters: Chelsea Parks & Hugh Gurney
Head of Planning: Michael Hogg
Strategic Planner: Henry Bilston
Managing Partner: Matt Michael
Group Content Director: Humphrey Taylor
Senior Content Director: Samantha Heckendorf Senior Content Manager: Demi Nielson
Head of Production: Thea Carone
Senior Integrated Producer: Sally Lankshear
Senior Digital producer: Kit Peebles
Digital Art Director: Eva Godney

PRODUCTION

Production Company: Collider
Director: Rob Stanton-Cook
Executive Producer: Rachael Ford-Davies
Producer: Annie Schutt
DOP: Kieran Fowler
Editor: Lucas Baynes, ARC
Grade & Online: White Chocolate
Music & Audio Post: Song Zu
Photographer: Paul Blackmore, Red Door Productions Retouching: Cream Studios

MEDIA AGENCY:

Media Agency: OMD
Business Director: Dorothee Gomez Account Director: Caroline Fiechter Account Manager: Christian Bendelack Trading Director: Anastasia Nicholas

Please login with linkedin to comment

Qantas The Monkeys

Latest News

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency
  • Advertising
  • Campaigns

Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency

The Fuel Agency has launched the new ‘TAFE + Jobs’ campaign, aimed to promote and drive applications and enrolments for courses starting in 2019 There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers. […]

Rakuten Marketing Appoints New CEO
  • Marketing
  • Technology

Rakuten Marketing Appoints New CEO

Rakuten has a new CEO. However, judging by the tired handshake photo, B&T doesn't have any new ways of illustrating it.

Why Consumers Block Your Advertising
  • Advertising
  • Opinion

Why Consumers Block Your Advertising

Who better to explain why your ads are getting blocked than a real ad blocking expert. As B&T has done right here.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Jackie Crossman
  • Media

Women In Media Profile: Jackie Crossman

B&T has spared no expense with today's top Women in Media profile, save for suit hire, corsage and dry-cleaning.

by B&T Magazine

B&T Magazine
Kantar certified by Google as a verified Measurement Partner
  • Technology

Kantar certified by Google as a verified Measurement Partner

The announcement designates Kantar as an approved third-party measurement provider for brands looking to verify their media spend performance on Google owned platforms. Kantar is approved globally to provide both Brand Lift Insights for evaluation of brand impact from campaigns and for independent measurement of audience reach from campaigns on Google properties. Kantar CEO Eric […]

THIS
  • Advertising
  • Marketing
  • Media

Final Call! B&T Late Entries Close Today!

B&T Award entries officially close at 5pm today! Good news if you've almost finished, bad news if you haven't started.

by B&T Magazine

B&T Magazine
Australian Women’s 15s World Cup Bid Kicks Off
  • Campaigns

Australian Women’s 15s World Cup Bid Kicks Off

“It’s 2018”, is something you hear a lot when you talk to the players, coaching staff and fans involved in Rugby AU’s bid for the ‘Rugby World Cup Women’s 2021’ tournament. There is this sense that they are not only ready for a greater stage, but raring to go. As one player said “Ready?! We’re […]

Aussie Silk Brand Harnesses Kardashian Marketing Power
  • Marketing

Aussie Silk Brand Harnesses Kardashian Marketing Power

Shhh Silk is an Australian brand that quickly grew in popularity among celebrities like Gisele Bündchen and Kim Kardashian West. Shhh Silk has just received a $1.8 million order from a very large brand in the US, and CEO Olivia Carr’s projections is for this to be a $50 million business in five years’ time. […]