The Monkeys and BetEasy have unveiled an action-packed campaign, calling on punters everywhere to Raise Your Game with the newly rebranded online betting agency.
Directed by Paul Middleditch of Plaza Film, the launch film features brand ambassador and former Australian cricket captain Ricky Ponting raising his game like never before as the hero in a series of dramatically filmed competitions; from NFL to soccer, ice hockey and chess.
BetEasy chief marketing officer, Ed Owens said: “With the coming together of William Hill and CrownBet we have more to offer than ever before, it’s also re-affirmed our commitment to being a cut above the rest.
“Our emergence as BetEasy gives us a chance to demonstrate what our new entity is all about, a genuine love of competition and the thrill of live sports,” Owens said.
Created by The Monkeys, part of Accenture Interactive, the campaign launched on grand final weekend and will roll out in the coming weeks during Spring Carnival across broadcast, out of home advertising, digital, retail, press and social channels.
The Monkeys Melbourne executive creative director, Grant Rutherford, said: “Getting to work with Ricky again was a real pleasure. And he’s the perfect embodiment of the Raise Your Game platform – the man’s literally bloody good at everything.”