Monash University & Y&R Melbourne Unveils ‘Build Your Own Documentary’ Publishing Platform

Monash University & Y&R Melbourne Unveils ‘Build Your Own Documentary’ Publishing Platform
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Monash University has launched a content publishing platform that allows students and industry professionals to build their own documentaries based on issues they find interesting.

To view the platform, go to: http://adifferentlens.monash.edu/

Purpose-built by Y&R Melbourne, the proprietary technology builds bespoke documentaries in real time. Launching with seven broad themes, there are hundreds of hours of footage, cutaways and music tracks, with millions of possible outcomes.

The platform is an extension of the successful ‘A Different Lens’ documentary series that continues to explore the world’s most topical issues through the eyes of Monash’s academic experts.

Fabian Marrone, CMO Monash University, said: “The Build Your Own Documentary platform for A Different Lens allows users to generate highly targeted, highly relevant, in-depth content for an audience of one, instantly. We’re excited to give current and potential students, and interested members of the community, the ability to engage with the issues most important to them.”

James Wills, creative director Y&R Melbourne, said: “After interviewing Monash academics for the A Different Lens documentary series, we quickly realised we were leaving heaps of inspiring and intelligent insights on the cutting room floor. We didn’t want them to go to waste, so the Build Your Own Documentary platform was born. This gives people the chance to sit in the director’s chair and dictate what they want to see.”

After watching their unique edit, each user will be served a tailored list of courses relevant to their selections to help them discover the range of degrees on offer at Monash.

CREDITS:

Client: Monash University

Chief Marketing Officer: Fabian Marrone

Director, Demand Generation and Audience Marketing: Caroline Knowles

Demand Generation and Audience Marketing: Jane Mahuru 

Agency: Y&R Melbourne

Chief Creative Officer: Paul Nagy

Executive Creative Director: Jake Barrow

Creative Director: James Wills

Technical Lead: Michael Zaporozhets

Digital Producer: Gabriel Montalban

Developer: Shashwat Amin

Developer: Rhys Burnie

Interactive Designer: Leigh Maslij

Interactive Designer: Nick Roche

UX Designer: Guy Tuckwell

Executive Producer: Sheridan Wadelton

Producer: Emma King

Production Assistant: Annie Thiele

Editor: Alek Janev

Group Account Director: Matthew Hunt

Account Director: Louise Brugman

Account Executive: Thomas Wilson

Designers: Lewis Brown, Simon Gray

Music: DG Music

Animation: Jumbla

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