Macca’s Reimagines Iconic Tagline In New Summer Campaign Via DDB

Macca’s Reimagines Iconic Tagline In New Summer Campaign Via DDB
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Fresh from last weekend’s Australia Day campaign, McDonald’s has unveiled a similar iteration, this time celebrating the Australian summer.

The work of incumbent creative agency DDB, the campaign replaces the iconic catchphrase of  “I’m loving it” to “I’m lovin’ Summer.”

To accompany this new line, the iconic golden arches were used to create a suite of summer inspired icons. From flippers to thongs, Soft-Serves to buckets, snorkels to surfboards, and everything in-between, the arches were incorporated into graphics representing all things summer.

The campaign will appear across large format OOH, packaging, social and merchandising. Check out some of the creative below:

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CREDITS:

Client: McDonald’s Australia

Product: Summer 2018/2019

Title: I’m Lovin’ Summer

 

MCDONALD’S AUSTRALIA:

Head Of Marketing – Jenni Dill

Director of Marketing – Jo Feeney

Group Brand Manager, Marketing – Amanda Nakad

Brand Manager, Marketing – Nichole Tsiros, Channa Goonesekara

 

DDB SYDNEY:

Chief Creative Officer: Ben Welsh

Executive Creative Director: Tara Ford

Creative Director: David Joubert

Art Director: David Joubert

Art Director: Becca Duggan

Copywriter: Fee Millist

Senior Designer: Ramon Rodriguez

Illustrator: Ramon Rodriguez

Managing Director: Priya Patel

Group Account: Director Lisa Hauptmann

Senior Account Director Andrew Inman

Senior Account Manager: Catherine Cumming

Planning Director: Annabelle Rogers

Chief Strategy Officer: Leif Stromness

MEDIA: OMD

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