Matt Preston Tackles Home Loan Envy With Canstar

Matt Preston Tackles Home Loan Envy With Canstar
SHARE
THIS



Canstar has launched its third campaign to encourage Australian consumers to avoid home loan envy and seek out a better home loan deal.

The nine-week TVC campaign launches this week featuring Masterchef judge and nationally renowned food critic, Matt Preston during Network Ten’s flagship show and will be supported online and via social media promotions.

Canstar group executive marketing & digital Sara Tweedly said, “This is just the third time in Canstar’s 26-year history that we have done anything like this.

“We love the opportunity to speak directly to consumers and advocating for everyone to seek out a better deal on their family finances.”

“We want more Australians to know that Canstar is the place to go for the biggest brand comparison when it comes to their personal finances.

“When comparing home loans, insurance, super or more, you want to see all the big brands right through to new names whose offers may surprise you.

“Using our Star Ratings system helps consumers narrow the field and choose what’s right for them. That’s what being Canstar sure is all about.”

The campaign features Preston eyeing off someone else’s dessert in a classic case of food envy, encouraging viewers to avoid ‘home loan envy’ and ensuring they too get a better deal by visiting Canstar’s website to search through the outstanding value home loans available.

“We’re thrilled to once again partner with Matt Preston. Matt is a staunch critic of food, just as we are of finance products. He knows food envy all too well and home loan envy is the perfect way to describe the feeling you have when someone saves money on their home loan,” said Tweedly.

The creative idea was developed by Melbourne-based agency Noisy Beast, previously responsible for Canstar’s 2017 campaign.

Noisy Beast MD David Brown said, “Our integrated approach with Matt and Masterchef proved to be hugely successful last year and provided some great assets for us to leverage this year.

“We know that not getting the best home loan is a huge fear for consumers and there is always that feeling that you may be missing out, fortunately the Canstar offering means you’ll never miss out.”

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine