Yes, ‘National selfie day’ is actually a thing and apparently it’s tomorrow.
And to celebrate this auspicious occasion, McDonald’s in the US has launched a “National selfie day” promotion that allows Quarter Pounder eaters to take a selfie and not get their greasy paws all over their precious smartphones.
The clever spot features spoof star Kirby Jenner or, more precisely, a dig at those famed selfie takers the Kardashians.
The first 100,000 customers to enter one of 2000 nominated Macca’s US stores tomorrow receive a “Frylus”, a plastic French fry that enables them to snap a selfie without greasing-up their phone’s screen.
The spot’s the work of creative agency Golin and you can check out the full oddity of it all below: