A Finnish newspaper publisher has used yesterday’s Trump-Putin summit in Helsinki to have a dig at both president’s dodgy dealings with the media.
Finland’s biggest newspaper group, Helsingin Sanomat, used an out of home campaign touting the nation as the “land of free press”.
The work of creative agency TBWA\Helsinki, the campaign was a playful dig at Trump’s attempts to control the US media and Putin’s outright aversion to any unfavourable coverage in Russian newspapers.
The campaign was featured on 280 billboards and came in both an English and a Russian version and even included this video describing the campaign.
Commenting on the campaign Helsingin Sanomat’s Kaius Niemi said: “As we welcome the presidents to the summit in Helsinki, we @hsfi want to remind them of the importance of free press. 300 billboards on the routes from the airport to the summit are filled with news headlines regarding presidents’ attitude towards the press freedom.”