It’s Kind Of A Big Deal! The Legendary Ron Burgundy Returns In Podcast Full Of Riotous Spoof Ads

It’s Kind Of A Big Deal! The Legendary Ron Burgundy Returns In Podcast Full Of Riotous Spoof Ads
B&T Magazine
By B&T Magazine



“Listen, I don’t know what a podcast is, but I currently have a lot of time on my hands and a lot to talk about,” explains the legendary newsreader Ron Burgundy on his new podcast. “I am also broke. Therefore, I am very excited to do this podcast. It is literally saving my life.”

Yes, Will Ferrell’s infamous character is back in an exclusive podcast for iHeartMedia, the media firm behind the iHeartRadio podcast radio network.

There are also rumours that Ron’s 12-part podcast series will also act as a promotion for the release of a third instalment of the Anchorman film franchise.

Check out the teaser that recently landed for the series below:

We can’t imagine securing Burgundy came cheap and the series is to be bankrolled by actual advertisers including car subscription app Fair, Safe Auto Insurance and Charmin toilet paper.

Burgundy will also be reading out ads for the brands during the podcast.

On Charmin he said: “I reach for Charmin’s ultrasoft toilet paper because like I tell the ladies I am an ultrasofty and when I get my heart broken, I need something to soak up those tears.”

For Safe, he talks about driving around in an unregistered, uninsured car: “Safe Auto won’t get your car inspected or get you a licence but they will get you insured, which, I guess is something you have to do.”

While Fair cops a roasting for not being able to secure him a 1970 Mercury Cougar. “Don’t Buy a Car, Fair a car, hey it’s a verb,” he declares.

Commenting on the podcast series, president of the iHeartPodcast Network Conal Byrne also played it for laughs: “To be honest, we don’t want to do this podcast and we just want to get this announcement over with as soon as possible.

“Ron quite literally forced us into making this podcast with him, first calling us more than one hundred times in a single day and then proceeding to actually show up at our doorstep and physically force himself into our studios. We do hope the podcast is well-received, but in the meantime, we hope by agreeing to do the announcement he will stay away.”

To which Burgundy replied: “By the way, if iHeartRadio says that I harassed them into making a podcast, it is a lie! A baldfaced lie!

“Did I call them one hundred times in one day? Yes! But that’s called persistence! I have filed suit against iHeartRadio for these salacious claims. I will be representing myself legally, since I currently do not have enough money to hire an attorney.”

Listen to the podcast here.




Please login with linkedin to comment

iHeartRadio Ron Burgundy

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]