It’s a well known fact that people who are photographed with their pets tend to get more ‘right swipes’ on their Tinder profiles.
And it would appear KFC is now utilising a similar strategy to flog more of its delectable fried chicken.
The greasy fast-food purveyor has put together a Colonel Sanders-inspired cat climber with a host of cute pussies crawling all over it and then hosted the whole thing on Facebook Live.
According to media reports out of the US, the feline stunt was live for just four hours and some 700,000 people tuned in to watch the kitties crawl all over the Colonel.
And while the stunt may have been bad news for chickens heading to the deep fryer, it was good news for the cats themselves. All the animals featured were adoptable from Los Angeles’ Heaven on Earth Society of Animals. Check out the nuts promo trailer below: