KFC Launches Explosive ‘Hot & Spicy’ Campaign

KFC Launches Explosive ‘Hot & Spicy’ Campaign
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Ogilvy & Mather has launched a new campaign for KFC in Hong Kong for their signature Hot & Spicy recipe. The campaign visually brings to life the hot sensation of the product with real-life fireballs.

The three key visuals – Space Shuttle, Dragster, and Heroes – seamlessly swaps out explosions with the real product, photographed under lighting conditions that replicate each of the chosen scenarios.

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The campaign has launched in-store across more than 60 branches across the territory, and is complimented by print advertising, online promotions, and key outdoor media which will launch in the coming week.

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Commenting on the campaign, KFC Hong Kong’s CMO, William Tsing, said: “Hot & Spicy is one of the Colonel’s signature recipes, and certainly a favorite amongst our customers here in Hong Kong. It’s a classic flavor, and this work brilliantly delivers the product promise with a playful execution for the brand to capture attention.”

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While Ogilvy creative director, John Koay, added, “Hot & Spicy delivers a blast of fiery heat with every bite. But its crunchy texture and colour is visually similar to a real-life fireball. So this visual duality became our inspiration – and we just love how it’s come together in such a simple, yet universally understood way.”

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