Jaguar Shifts Gear In ‘Roar’ Retail Campaign

Jaguar Shifts Gear In ‘Roar’ Retail Campaign
SHARE
THIS



The Jaguar brand has suffered some historical stereotypes and perceptions, so the task was to find a way to introduce Jaguar to a new audience without losing the converted.

This multi media campaign with a focus on retail channels, is developed by Spark44 Sydney, Jaguar Land Rover’s joint venture agency.

jag1

It is part of a greater brand push later this year, which aims to making the brand relevant again and show it’s progressive side in line with the impending arrival of the Jaguar i-Pace in Australia.

Jaguar Land Rover marketing director Kevin Nicholls said, “We conducted extensive brand research and identified stereotypes that we wanted to challenge.

“Our new SUVs, E-Pace and F-Pace as well as our halo car, the F-Type are far from conventional, so we briefed an unconvential campaign.”

jag2

Spark44 Sydney MD Jasmin Bedir said, “This work is a departure from the traditional look and feel of the Jaguar brand. The world has moved on and so has Jaguar.

“45 per cent of new cars sold go to women, they also influence 80 per cent of car purchase decisions and so the casting in our ads was a deliberate choice as was our insights used.”

jag3

Please login with linkedin to comment

Jaguar

Latest News

Special Group Releases First Work For Carlton Dry Since Joining CUB’s Agency Roster
  • Advertising
  • Campaigns

Special Group Releases First Work For Carlton Dry Since Joining CUB’s Agency Roster

Creative agency Special Group has unveiled its first campaign for Carlton Dry after being appointed agency of record for the beer brand by Carlton & United Breweries (CUB). After a competitive pitch in December 2017, Special Group have joined the CUB roster as Carlton Dry’s agency of record. The new brand campaign, ‘Be Like The […]

News Corp Papers Put The Spotlight On Upcoming Summer Of Cricket With 32-Page Guide
  • Campaigns
  • Media

News Corp Papers Put The Spotlight On Upcoming Summer Of Cricket With 32-Page Guide

For the first time, News Corp Australia is launching its summer of cricket and the Fox Cricket channel with a 32-page guide to the 2018-19 season. The guide launches today and will wrap The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser. The 32-page cricket wrap is News Corp’s biggest ever cricket-centric print and […]