The man behind arguably the greatest ad campaign ever – Dos Equis Beer’s Jonathan “Most Interesting Man In the World” Goldsmith – may have retired from the role in 2016, however, it’s pretty clear he’s not retired the character.
Following his Dos Equis axing, the 79-year-old American actor was announced as the new brand ambassador for Astral Tequila in October last year and now the brand’s just released a series of new ads that feel remarkably similar to his old “most interesting man” persona.
Looking slightly older and a tad heavier than we’ve seen him in the past, Goldsmith’s new spots are the work of San Francisco creative agency Erich & Kallman.
And, yes, B&T’s not sure if Dos Equis will coming calling regarding the copyright. Anyway, check out a couple of the of the new spots below:
Commenting on his new work, Goldsmith said: “Astral Tequila is the only spirit fitted for life’s most legendary moments, conversations and experiences whether that be a friend’s promotion at work or successfully disarming a bomb while blindfolded. I’m thrilled to share these videos with the world to explain why my drink of choice is tequila, Astral Tequila.”