Hyundai Australia has today launched its FIFA World Cup integrated sponsorship campaign, ‘Have a Fling with Football’ via independent creative agency Octagon.
The campaign runs from June 6 to July 15 2018 and includes an ambassador-led TVC, official match screening events, a broadcast partnership with SBS, a competition to win a Hyundai car, along with public relations and influencer engagement.
Hyundai has recruited high-profile athletes Wendell Sailor (Rugby), Damien Fleming (Cricket) and Luke Hodge (Aussie Rules) as campaign ambassaeedors. The three athletes will work closely with Hyundai to entice Australians to switch from their regular sporting codes for a few special weeks of football.
The ambassadors feature in a 60 second TVC, which airs for the first time today on Fox. The ad starts at a local soccer field with grassroots players warming up. As the game kicks off, the sporting legends are overcome by Football Fever and can’t help but throw themselves on the field – awkwardly joining the fray in the only way they know how. Produced by Milkmoney, it will run across all free to air networks during the tournament.
Hyundai will be giving legendary watering holes and iconic sporting venues a football twist for live screenings of the Socceroos group games, and the sporting legends will be there to celebrate the switch.
The major pop-up events are all free and open to the public, and registrations can be made via www.footballfling.com.au. Some registrants may also be upgraded to a VIP experience. Fans that jump in on the four-week fling and enjoy the World Cup at an event or at home, can also enter a competition to win a Hyundai i30SR. Videos or photos shared by the semi-finals on Instagram or Twitter, with #FootballFling will go into the running.
Oliver Mann, marketing director – Hyundai Motor Company Australia, said: “Hyundai loves football. As the naming rights partner for the Hyundai A-League since its inception in 2005, we also support everything from grassroots football to the National Teams and the FIFA World Cup. This World Cup, Hyundai is inviting all Australians have a fling with football and get swept up in World Cup fever.”
Octagon: Lead agency
Innnocean: Creative agency
Initiative: Media buying
Reprise: Social media
Orchard: Web design
Chasing Albert: PR
Co-Maker: Social influencers