“Sh*thole” Nations Turn Trump’s Nastiness Into Cheeky New Tourist Campaigns

“Sh*thole” Nations Turn Trump’s Nastiness Into Cheeky New Tourist Campaigns

When President Trump allegedly called African nations and the Caribbean country Haiti “shitholes” last week the condemnation was as loud as it was universal.

However, some of the slurred nations are having none of it, turning the unsavoury jibe into new and very clever tourist campaigns.

Both Haiti and the African nation of Namibia have turned the President’s words against him in an attempt to lure more American tourists to each one’s respective “shithole” countries.

Haitian national Fabien Dodard, a creative at the US agency Parkour Studios, has created a GoFundMe campaign to raise money for his #LoveHaiti outdoor campaign that attempts to promote Haiti as a tourist destination to Americans.

Dodard has the creative ready to go and just needs the funds to turn his clever stunt into a reality.

Speaking on the campaign, Dodard told the US industry site AdWeek: “At first it felt like my country and all its citizens were being bullied. Further along, I started to realize the extent of just how damaging this could be for our country from an image/brand perspective, given the fact that this whole thing got so much press. It infuriated me.”

Check out some of Dodard’s very cool designs below:

OOH_DCStall-890x660Mall_Display-890x660shithole-beaches-hed-2018

 

Meanwhile, Namibian tourism has used the “shithole” comments in a witty new YouTube video that’s wonderfully narrated by a Trump impersonator.  The short video advertises all the country’s “shithole” features and declares Namibia is “one of the best shithole countries out there”. Check it out below:




Please login with linkedin to comment

advertising campaigns donald trump

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]